Routledge Studies in Marketing
This book aims to illustrate a wide set of digital marketing practices and how they contribute to the promotion of disability inclusion in consumer culture.
Our hope is that this edited book will forward a number of topical issues related to disability in digital marketing including the representation of people with disabilities and the intersection of bodies and technology. Disability in digital marketing is thus explored from the perspective of brands and consumers, across cultures, intersectional categories, and society at large.
We envision this book to provide insights to scholars and practitioners in the fields of marketing, advertising, communication, journalism, PR, sociology, and public policy, and show that disability is far from a homogenous category. The book will engage in a wide range of discussions related to disability in digital marketing.
In short, the book will raise the question: Can digital marketing promote social inclusion and improve the lives of people with disabilities through consciousness-raising activities and increased connectivity?
Examples of possible topics include, but are not limited to the following:
Historical Perspectives on Disability Representation
Inclusivity in Consumer Culture
Ethical Representation
‘Enfreakment’ and Other Misrepresentational Practices
Ontology, Bodies and Technology
Algorithmic Inclusion
Connected, but Alone? How digital marketing promotes connectivity
The Transformative Potential of Social Media and Digital Marketing
Ethical Implications of Using Netnography to Study Vulnerable Consumers
Disability as a Heterogenous Category: Different Types of Disabilities in Digital Marketing
Influencer Marketing and Democratisation
Posts, Narratives, and Strategies of Influencers with Disabilities
Gender and Intersectional Perspectives on Disability in Influencer Marketing
Decolonial Perspectives on Disability in Influencer Marketing
Brand and Practitioner Perspectives on Disability in Influencer Marketing
Representation and Self-Presentation of Disability in Different Social Media Platforms
Critical Perspectives of Disability in Digital Marketing
Towards a Critical-Transformative Perspective of Disability in Digital Marketing
AI and Diversity
Disability in Digital Worlds
Future Challenges and Opportunities
Chapter Proposals: A 800-word summary of a proposed chapter should be e-mailed to disabilityanddigitalmarketing@gmail.com by September 15, 2023. Summaries should describe the scope of the chapter, relevant theoretical, managerial, and/or social perspectives, and the discipline or disciplines whose work the chapter will draw upon. The goals of the chapter should be clear in the proposal. Proposals should represent new, unpublished work.
Chapter Proposal Feedback and Invitations to submit: November 1, 2023
Chapter Drafts Due: June 1, 2024. Chapters should be approx. 7,000-8,000 words.
Chapter Draft Reviews and Editorial Decisions: August 1, 2024
Chapter Revisions: November 1, 2024
Publication: 2025
If you have any questions, please contact:
Jonatan Södergren, jonatan@sodergren.com
Niklas Vallström, niklas.vallstrom@hkr.se